New Directions was formed in January 2007 and wholly owned by Sefton Metropolitan Borough Council.

The organisation is governed by a Board or Directors with strong backgrounds in social care, health, local authority and business.

The role of New Directions’ board is to contribute and drive the strategic direction of the organisation, ensuring the company remains financially sustainable, whilst meeting the needs of the people and families its supports, providing high quality services.

Robert Brennan


Margaret Carney

Deputy Chair and
Non-Executive Director

Councillor John Joseph Kelly

Non- Executive Director

Councillor Janis Blackburne

Non – Executive Director

Board Members

Councillor Paul Cummins


Glen Williams

Union Observer

Neil Daly

Non – Executive Director

Sandra Palmer

Non – Executive Director

Please see the profiles below for our Senior Leadership Team

Click on the relevant persons image to see more about their background and experiences within New Directions.

Our Senior Leadership Team

Mark Fox

Managing Director


Head of Operations


Head of HR

Rita Potter

Head of Finance

Welcome to New Directions

We are a value-based care company; the people we support are at the heart of everything we do. As a learning organisation we are always working to improve standards, providing the best possible quality care to the individuals we are privileged to support. We aim to ensure better lives for individuals and their carers.

We live by our values, created by people who use our services:

- People focused - Big hearted - Count on us - Together as one -

We have a wide range of adult support services, whether you are an individual, parent / carer, or social worker looking for services please get in touch with us today to find out how we may help you.

The quality of what we do is important to us, if we’ve done a good job, or you think we can improve, or you have any questions please get in touch with a member of the team here.

Mark Fox

Managing Director , New Directions Ltd